Take Flight Marketing  Blog

Kristin Lewis Kristin Lewis

Time to Upgrade: Navigating the Shift from GA Universal to GA4

In the ever-evolving digital world, it's essential to adapt and move forward. This blog post discusses the impending shift from Google Analytics Universal (GA Universal) to Google Analytics 4 (GA4), explaining why this change is necessary and how it benefits your business. Learn about GA4's standout features, including a focus on the customer lifecycle, deeper Google Ads integration, advanced reporting, and a privacy-centric approach. We also provide a step-by-step guide for a seamless transition to GA4, reinforcing that every change is a step towards better understanding and succeeding in our digital universe.

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Kristin Lewis Kristin Lewis

Ignite Your CTR: 7 Effective Strategies to Amplify Click-Through Rates in Paid Ads

Discover effective strategies to boost your click-through rate (CTR) in paid ads with our latest blog. From crafting compelling ad copy to precise audience targeting, optimize your campaigns to maximize impact. Learn how to utilize ad extensions, optimize ad position and bidding, test different variations, and optimize landing pages. With these actionable tips, you can enhance your CTR, drive more traffic, and increase conversions. Elevate your paid advertising efforts with our proven strategies.

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Kristin Lewis Kristin Lewis

Mind Matters: How Marketers Are Embracing Mental Health Awareness & Self-Care

In honor of Mental Health Awareness Month, dive into our latest blog where we explore how marketers are embracing the crucial movement of mental health awareness and self-care. Discover how they are breaking down stigmas, sharing authentic stories, educating their audience, supporting mental health initiatives, and incorporating self-care practices. Join us in promoting a culture of mental well-being and understanding in the world of marketing.

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Kristin Lewis Kristin Lewis

5 Reasons Brands Should Embrace Live Streaming and Social Commerce

Discover the five compelling reasons why brands should embrace live streaming and social commerce in this blog. From real-time authenticity and expanded reach to immersive product experiences and seamless social commerce integration, these strategies offer unparalleled opportunities for engagement, sales, and brand growth. Learn how to leverage these trends and stay ahead in the dynamic digital landscape.

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Kristin Lewis Kristin Lewis

The Millennial and Gen Z Marketing Manifesto: Why Authenticity and Social Consciousness are the new Black

Get ready to embrace the new marketing manifesto tailored for millennials and Gen Z'ers! Discover why authenticity, social consciousness, and digital-first communication channels are now more important than ever for targeting these younger generations. From raw, unfiltered content to eco-friendly initiatives and the power of memes, learn how to capture their hearts and minds in our latest blog post!

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Kristin Lewis Kristin Lewis

Conversational AI: How to Improve Customer Service and Streamline Shopping Experiences

Conversational AI can help businesses improve customer service and streamline the shopping experience. To make the most of this technology, it's important to understand your customers, choose the right platform, be conversational, offer solutions, use analytics, and embrace continuous improvement. By following these tips, you can create a conversational AI app that truly benefits your customers.

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Kristin Lewis Kristin Lewis

5 Marketing Strategies for Brands to Promote Sustainability on Earth Day

Are you ready to save the planet with your marketing superpowers? This blog post is gonna give you 5 epic strategies to show Mother Nature some love, like promoting sustainable products and teaming up with other eco-warriors. So grab a green smoothie and let's dive in, 'cause it's time to save the planet!

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Marisa Jaffe Marisa Jaffe

5 Proven Strategies for Optimizing Your Product Feeds and Boosting ROAS

We’ll start with high-quality product feeds and why it is crucial for driving sales. Product feeds are how your sales data is organized so another system can retrieve and display the data in a certain way. In other words, the product feed works by having data transmitted from your software that is then formatted in the way that a consumer would see it and be able to complete sales transactions.

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Marisa Jaffe Marisa Jaffe

From Lip Syncing to Lead Gen: The Rise of TikTok Advertising

Chances are, you're already familiar with TikTok—the social media sensation that lets users craft and share bite-sized videos. Boasting over 1 billion active users, TikTok has rapidly ascended to the upper echelon of global social media platforms. But what's the secret to its success? Savvy advertisers have picked up on this meteoric rise and are now harnessing TikTok's power to engage with new audiences on a massive scale.

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Kristin Lewis Kristin Lewis

3 Ways You Can Incorporate Social Commerce Into Your Strategy

The future of shopping is here, and it’s called social commerce. By 2025, social commerce revenue is expected to rise to nearly $80 billion, or 5 percent of total US e-commerce. Here are 3 ways you can tap into social commerce for your DTC brand to start capitalizing on this important shift in consumer behavior.

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Totally Taryn Social Totally Taryn Social

TikTok and Instagram Trends in 2022

Instagram Reels. TikToks. Videos, videos, videos! These were all big trends in 2021 and, no real surprise, it looks like they are here to stay in 2022.

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