Chances are, you're already familiar with TikTok—the social media sensation that lets users craft and share bite-sized videos. Boasting over 1 billion active users, TikTok has rapidly ascended to the upper echelon of global social media platforms. But what's the secret to its success? Savvy advertisers have picked up on this meteoric rise and are now harnessing TikTok's power to engage with new audiences on a massive scale.

Stay ahead in the dynamic world of Google Advertising with our latest insights, where we reveal the top 6 trends for 2023. Learn how to adjust your strategies to capitalize on these emerging developments and gain a competitive edge in the digital marketing arena.

Growth is the name of the game in 2023. When we think about growth many things come to mind. Personal growth, financial growth, relationship growth, growing your followers; the list is endless.

The future of shopping is here, and it’s called social commerce. By 2025, social commerce revenue is expected to rise to nearly $80 billion, or 5 percent of total US e-commerce. Here are 3 ways you can tap into social commerce for your DTC brand to start capitalizing on this important shift in consumer behavior.

Instagram Reels. TikToks. Videos, videos, videos! These were all big trends in 2021 and, no real surprise, it looks like they are here to stay in 2022.

Recently, life has been challenging, especially with COVID19 changing the plans we had set out for this year and complicating how we plan for the future. However, this does not…

With Black Friday and Cyber Monday quickly approaching, now is the best time to start working on your advertising strategies for the upcoming holiday season…