The Performance Marketing Tech Stack
Great creative, clean data, and clear attribution drive modern growth marketing. At Take Flight Marketing, we rely on the eight tools below because they help us see the whole customer journey, optimize in real time, and scale campaigns without guesswork.
Motion: Turning ad creative into science
Motion groups ads by hook, format, product, and audience, then surfaces the patterns that separate winners from money-drains. Visual, shareable reports keep our media buyers and designers in sync so new concepts launch faster and stronger.
Why we love it: Motion closes the age-old gap between creatives and analysts, giving us one truth about which ideas resonate before we sink budget into full-scale production.
Supermetrics: Every data source in one pipe
Dashboards stall when data lives in ten platforms. Supermetrics pulls more than 150 marketing and sales sources straight into Looker Studio, BigQuery, Excel, or a data lake, letting our analysts model performance instead of copy-pasting CSVs.
Why we love it: The connector library is massive, setup is click-simple, and the data just works, freeing our team to answer big strategic questions rather than chase broken sheets.
Northbeam: Attribution you can defend
Cookie loss and channel silos make revenue credit messy. Northbeam combines first-party data, multi-touch attribution, and media-mix modeling so we know exactly which dollar moved the needle and where to shift budget next.
Why we love it: Finance, leadership, and media buyers finally see the same numbers, which means faster approvals and fewer “prove it” meetings.
Triple Whale: Profit, not just ROAS
Triple Whale ties store data, ad spend, and cohort LTV together in one real-time dashboard. Our teams watch profit by channel and by product, spot margin killers quickly, and keep creative, merchandising, and finance on the same page.
Why we love it: The profit lens keeps everyone focused on true business outcomes, not vanity metrics, and its mobile app is addictive in the best way.
Fermat Commerce: Own the post-click experience
Ads win attention, but landing pages close sales. Fermat lets us spin up AI-built shoppable experiences—embedded PDPs, custom carts, even full mini-stores—that match the ad’s promise and shorten the path to purchase. Conversions go up, CAC goes down.
Why we love it: We can launch high-converting, on-brand landing flows without a single dev ticket, which keeps experimentation moving at campaign speed.
GoDataFeed: Product feeds without the headaches
Bad product data sinks marketplace and shopping-ad performance. GoDataFeed cleans, enriches, and syndicates our catalogs to 200+ channels with rule-based logic, saving hours of manual fixes and keeping listings error-free.
Why we love it: One set of smart rules replaces endless spreadsheet gymnastics, so our specialists spend time on strategy instead of SKU policing.
Feedonomics: Enterprise-grade feed management
For brands with thousands of SKUs and global channels, Feedonomics’ managed service team and always-on support ensure flawless feed health. Their platform optimizes attributes for every marketplace, boosting visibility and return on ad spend.
Why we love it: When catalog complexity spikes, their human-plus-tech approach keeps everything in sync, giving us white-glove support without the enterprise bloat.
Elevar: Tracking that survives privacy shifts
Browser-side pixels miss up to a quarter of conversions. Elevar uses server-side tracking and session enrichment to push nearly 100 percent accurate events into Meta, GA4, TikTok, and 40+ other destinations, giving us data we can trust for bidding and reporting.
Why we love it: Elevar recovers lost revenue signals that would otherwise train ad algorithms on incomplete data, making every optimization decision sharper.
Why this stack works for Take Flight Marketing…
Aligned insights – Creative analytics, channel spend, and feed health flow into the same source-of-truth dashboards.
Speed with confidence – AI-driven suggestions and automated data hygiene free our team to test bold ideas, knowing measurement will keep up.
Future-proofing – Server-side tracking, first-party data models, and privacy-ready attribution let us adapt as platforms shift.
Together these tools form the backbone of our performance practice, letting us focus on strategy and storytelling while the tech handles plumbing and precision. If your growth engine needs sharper vision and faster feedback loops, consider building on the same stack. Or if you just want someone like Take Flight Marketing to take the lead, book a discovery call and let’s figure out how to optimize your brand together!
