The Beauty Brand Roadmap I Wish Every Founder Had at the Beginning
When I work with beauty founders, there’s a familiar moment that shows up again and again. The vision is clear. The product feels meaningful. There’s real excitement about what could be built. And then suddenly the questions start stacking up, fast, loud, and often conflicting.
What do I actually need to do first?
Who do I listen to?
Am I behind already?
Most early-stage founders aren’t lacking motivation or talent. They’re lacking a clear, trustworthy roadmap. That’s exactly why I said yes when I was invited to contribute to The Definitive Guide to Launching & Scaling a Beauty Brand.
This guide was created to meet founders where they actually are, not where Instagram or venture-backed case studies say they should be.
The Definitive Guide to Launching & Scaling a Beauty Brand was created by Beauty Work Friends, a collective built on a simple but powerful idea: beauty founders deserve access to real operators, real experience, and real answers. Beauty Work Friends brings together seasoned consultants across product, operations, marketing, growth, and finance, people who have actually built brands, scaled them, and navigated the messy middle that never makes it onto social media. Nineteen consultants came together to share the exact strategies we’ve used behind the scenes to help grow some of the most beloved beauty brands in the industry. For the first time, all of that knowledge lives in one place, thoughtfully organized, practical, and grounded in real execution.
What I love most about this guide is that it doesn’t treat building a beauty brand like a series of hacks. It walks founders through product development, compliance, positioning, brand marketing, data, paid media, and scaling foundations as connected pieces of a bigger picture. No fragmented blog posts. No piecing together advice from ten different sources. Just a clear path forward during the most important phase of the business.
At Take Flight Marketing, we typically start working with brands once growth starts to feel messy. Ads are running, spend is increasing, but confidence isn’t. Data exists, but clarity doesn’t. More often than not, the problem isn’t the platform or the creative, it’s that the foundation was never fully built in the first place.
My contribution to the guide focuses on helping founders think about growth before they feel pressure to scale. It covers how to approach paid media thoughtfully, what needs to be in place so advertising doesn’t become an expensive experiment, and how to start building a measurement mindset early instead of trying to retrofit one later. Growth works best when it’s intentional, and that philosophy is woven into this resource in a way that feels realistic for small teams and early-stage brands.
This guide is for founders who want to build something that lasts. It’s for people who are tired of scattered advice and overwhelmed decision-making. It’s for anyone who wants clarity without cutting corners, and support without noise.
The guide officially launches on Monday, January 12. For those on the waitlist, the first 48 hours will be available at $549. On January 15, the introductory price of $649 goes into effect for two weeks, and on February 1, the full price of $849 begins. Being an early adopter doesn’t just mean saving money, it means getting access to clarity before things feel chaotic.
I’m genuinely proud to be part of this project, and even more excited to see it land in the hands of founders who are ready to build with intention. If you’re creating a beauty brand and want a real roadmap instead of guesswork, this is one resource I fully stand behind.
Click below to join the waistlist!
